The proof behind the power of
kind leadership.
In 2021, Dexian partnered with a national research and data firm to study the impact of kind leadership and its influence on employees when it comes to innovation and purpose within the workplace. Importantly, the research uncovered a clear connection between the practice of kind leadership and a company’s ability to create an environment where innovation can flourish.
Leading with kindness drives innovation and competitive advantage.
According to the research, leading with kindness is the most effective leadership style to drive innovation and competitive advantage. Employees feel a shared sense of purpose between their job and the company’s leadership and goals.
An organization is 5X more likely to be considered innovative if a company is kind.
Workers named a leadership style of “puts kindness before anything else” as most correlated to competitive advantage in the marketplace.
Many companies are missing the boat.
Despite a global pandemic and a reshaped world, many company leaders embraced a profits before people leadership rather than one of kindness.
Embracing kindness as a value pays off.
Meanwhile, the research demonstrates that those companies who have adopted a leadership of kindness to a greater degree since the pandemic have paved the way toward more innovation.
say they would rather have a management team that helped them find meaning in their work than receive a 5% pay increase.
What’s better for business, kindness or profits?
Clearly, profits matter in business. Without it, organizations wouldn’t survive. But is it best to lead with that? Signature’s research has found several tangible positive outcomes to putting kindness first and before profits.