Talent Product Marketing Manager

Talent Product Marketing Manager
Location: Fort Lauderdale, FL; Charlotte, NC; Dallas, TX; McClean, VA                                                                                                                                                                                                                                                                                                         
Employment Type: Full-Time
About Dexian
Dexian is a Talent + Technology Solutions company, redefining the workforce and IT solutions landscape. We believe in Black Sky Thinking—pushing beyond conventional methods to unlock new possibilities. As a Guiding Light in the industry, we empower businesses with innovative solutions that drive progress and deliver seamless, frictionless experiences.
About the Role
We’re looking for a Talent Product Marketing Manager to drive the marketing strategy for our staffing and talent solutions, with a focus on technology and professional staffing. This role will be key in supporting brand positioning, crafting compelling messaging, and enabling sales teams with the insights and materials needed to attract and engage clients. Reporting to the Director of B2B Marketing, this role requires a combination of strategic thinking, content development, and hands-on execution.
Key Responsibilities

• Support the development and execution of go-to-market strategies for Dexian’s staffing and talent solutions, ensuring alignment with brand messaging and business goals.
• Contribute to product positioning, messaging, and value propositions that differentiate Dexian’s staffing offerings in the market.
• Partner with sales teams to develop sales enablement materials, including pitch decks, case studies, whitepapers, and competitive insights.
• Collaborate with internal stakeholders to build content strategies that drive awareness, engagement, and lead generation.
• Conduct market research and competitive analysis to identify industry trends and customer needs, translating insights into actionable strategies.
• Support demand generation campaigns by providing messaging guidance, content development, and campaign execution support.
• Track and measure the effectiveness of marketing initiatives, optimizing based on data-driven insights.

Qualifications & Experience

• 3+ years of experience in B2B marketing within the staffing industry, preferably supporting technology and professional staffing.
• Proven experience developing marketing content, messaging frameworks, and customer-facing collateral.
• Strong knowledge of go-to-market strategies, brand positioning, and sales enablement best practices.
• Ability to translate complex workforce solutions into clear, compelling narratives.
• Excellent collaboration and communication skills, with experience working cross-functionally with sales, product, and marketing teams.
• Proficiency in content management systems, marketing automation tools, and analytics platforms is a plus.