Brand Designer/Graphic Desgn

THIS ROLE IS 3-4 DAYS ONSITE

STEP 2.0 is a new IT procurement system that will need dedicated design support to create a professional, cohesive, and engaging experience across communications, training, stakeholder engagement, and adoption materials. The goal is to build a visual identity that feels fresh and dynamic while remaining aligned with development guidelines and the broader family of institutional designs.

Brand Strategy and Visual Identity Support

Primary focus: Create a distinctive STEP 2.0 brand that is dynamic, recognizable, and adaptable while remaining within WBG design guidelines and aligned to related institutional design families.

• Define the STEP 2.0 visual identity, including logo concepts, color treatments, graphic motifs, and design patterns.
• Establish a clear brand system that can flex across executive materials, training content, newsletters, web spaces, videos, and stakeholder-facing updates.
• Create visual direction for branded backgrounds, headers, icons, reusable design elements, and campaign assets.
• Maintain consistency with WBG design standards while giving STEP 2.0 a clear and modern identity that supports adoption.

Key competencies: Brand development, visual identity design, institutional design alignment, creative direction, accessibility-aware design, and the ability to translate a major transformation into a cohesive and recognizable design system.

Graphic Design Support

Primary focus: Produce the branded visual assets needed to support communications, adoption, training, and stakeholder engagement materials across the STEP 2.0 program.

• Create reusable graphics for communications, newsletters, training materials, engagement campaigns, and stakeholder updates.
• Design background images, patterns, icons, infographics, callout graphics, and other visual components that reinforce the STEP 2.0 brand.
• Translate technical, process, and adoption messages into clear, accessible visual assets.
• Support rapid-turn design needs while keeping materials consistent, polished, and aligned to the approved brand direction.

Key competencies: Layout design, iconography, infographic design, visual simplification, accessibility-aware design, brand application, production design, and the ability to create polished assets quickly across multiple channels.

Slide Design and Executive Briefing Support

Primary focus: Translate the STEP 2.0 brand vision into practical slide decks and executive-ready visuals that are easy for the team to use, modify, and repurpose.

• Create branded PowerPoint templates for leadership briefings, working sessions, training materials, adoption updates, and governance forums.
• Develop reusable slide layouts, visual systems, icons, callout styles, timelines, dashboards, and status views.
• Turn rough ideas, discussion points, and complex concepts into clear graphic representations for executive briefs, workshops, and demonstrations.
• Ensure slide templates are easy for non-designers to update without breaking the visual structure.
• Support fast-turn executive materials where clarity, polish, and message discipline are critical.

Key competencies: Presentation design, executive storytelling, information hierarchy, visual simplification, template design, dashboard and timeline design, brand consistency, and the ability to make complex program information clear at a glance.

Web Design and Digital Hub Support

Primary focus: Translate the STEP 2.0 brand into a visually appealing digital space that can serve as a central hub for training, updates, videos, FAQs, and input from global teams.

• Design a branded web or intranet experience that organizes STEP 2.0 materials in a clear, intuitive, and visually engaging way.
• Create page layouts for training links, release updates, video libraries, FAQs, user support resources, and feedback channels.
• Ensure the space supports global engagement, including easy navigation for different audiences and regions.
• Design mechanisms to solicit input, questions, and feedback from global teams.
• Maintain alignment with WBG digital standards, accessibility expectations, and internal platform requirements.
• Platforms include Connect4impact, Viva Engage.

Key competencies: Web or intranet design, user experience design, information architecture, accessibility, digital content organization, stakeholder-centered navigation, feedback channel design, and the ability to create a branded online experience within enterprise platform constraints.

Video and Motion Design Support

Primary focus: Create short, attention-grabbing video and motion assets that introduce STEP 2.0, generate excitement for upcoming releases, evangelize team progress, and encourage adoption across global audiences.

• Produce brief promotional videos using stock video, stock imagery, animation, and branded motion graphics.
• Create launch teasers, release announcements, progress updates, adoption nudges, and short explainer videos.
• Support multilingual voice-overs, captions, subtitles, and accessible video formats for global audiences.
• Develop a repeatable video style that aligns with the STEP 2.0 brand and can be reused across the lifecycle of the program.
• Translate technical or process-heavy updates into engaging, easy-to-understand visual stories.

Key competencies: Video editing, motion graphics, script-to-screen production, storyboarding, stock asset selection, voice-over coordination, captioning, accessibility, multilingual production support, and digital storytelling for change adoption.

Cross-Role Capabilities Needed

• Ability to work within WBG design, accessibility, and communications standards while creating a distinct STEP 2.0 identity.
• Strong judgment in translating complex system, process, and adoption messages into simple visual formats.
• Comfort working with fast-moving project teams, executive stakeholders, and evolving content.
• Ability to create reusable assets, templates, and design systems that the broader team can maintain over time.
• Understanding of change management and adoption communications, including how design can build awareness, excitement, confidence, and sustained engagement.

Dexian stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, Dexian combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support.  
 
Dexian connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals. To learn more, please visit https://dexian.com/.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.