Manager, Playlist + Streaming Optimization
Job description
Job ID: Manager, Playlist + Streaming Optimization
Duration: 3 Months Contract + Possibility of Extension/FTE
Location: Santa Monica, CA 90404
Pay Rate: $38.00 – $40.00 hourly
JOB SUMMARY
Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
Direct and co-manage international “Always On” centralized ad campaigns, closely aligned with Client Media planners and buyers
Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types.
Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities
Work with and complement Client Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required
Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement
Required:
A passion for all a wide range of music genres & styles with a focus on children’s music, new release & catalogue
Understanding of streaming partners and international marketplace performance
Proven innovative thinker with experience in marketing practices and growing & acquiring audiences
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian’s platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian’s brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.