How do you even begin to effectively hire a creative genius, technical wizard, and behavioral expert all in one person? That’s the challenge organizations face when it’s time to hire UI/UX professionals, but it’s not an insurmountable task.
Unlike a true unicorn, you can find this type of tech talent in the wild. The trick is narrowing down the talent pool from an overwhelming list of potentials to identify a few who understand your industry, align with your aesthetic, and elevate your brand.